UEFA CHAMPIONS LEAGUE

UEFA Champions League has millions of fans across the Asian subcontinent specially India, Sri Lanka, Bangladesh. But there’s a problem. Most of the UCL matches happen at an hour when this part of the world is in deep sleep.

So how could Sony Sports Network and UEFA start a movement to motivate them to stay awake and watch their favourite teams and players in action.

That’s how #𝗦𝗼𝗻𝗮𝗠𝗮𝗻𝗮𝗛𝗮𝗶 was born, a single ad commercial that slowly became the brand’s global template for 28 countries who had the same late night viewing schedule. And it’s still Sony Sports’ biggest sporting campaign yet.

𝗘𝘃𝗲𝗻 𝗝𝘂𝗿𝗴𝗲𝗻 𝗞𝗹𝗼𝗽𝗽 𝗰𝗼𝘂𝗹𝗱𝗻’𝘁 𝗵𝗲𝗹𝗽 𝗵𝗶𝗺𝘀𝗲𝗹𝗳 𝗳𝗿𝗼𝗺 𝘂𝗿𝗴𝗶𝗻𝗴 𝗜𝗻𝗱𝗶𝗮𝗻𝘀 𝘁𝗼 𝘀𝘁𝗮𝘆 𝗮𝘄𝗮𝗸𝗲 𝗮𝗻𝗱 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗟𝗶𝘃𝗲𝗿𝗽𝗼𝗼𝗹 𝗯𝘆 𝘀𝗮𝘆𝗶𝗻𝗴 #𝗦𝗼𝗻𝗮𝗠𝗮𝗻𝗮𝗛𝗮𝗶