CRICKET WITHOUT BOUNDARIES

Sony Sports Network has some of the biggest and best sports properties in its television channel portfolio like the Uefa Champions League, NBA, WWE, Australian Open, French Open, Bundesliga and more.

But when it came to cricket, it didn’t have quite the same arsenal.

Because even though they had the broadcast rights of teams like Australia, South Africa, England and New Zealand, It didnt have the Indian cricket team.

Which meant losing out on a potential 500 million viewership.

So we decided to speak to not just fans of the Indian team, but true fans of the sport itself.

And discovered a real life cricket fan whose story shook us to the core.

We presented his life to the world through our campaign #𝗖𝗿𝗶𝗰𝗸𝗲𝘁𝗪𝗶𝘁𝗵𝗼𝘂𝘁𝗕𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀 and proved that real love for the game has no boundaries.