MAHINDRA MARAZZO

Mahindra Marazzo was the flagship SUV from the Mahindra Group. It had a very unique design story - It was inspired by the Great White Shark. But the brief we got was like any other car launch campaign. Focus on power, specs, space etc etc.

But there was an instinctive urge within me to keep this design inspiration as a core part of the storytelling. Because that’s what made it unique and alive.

And that’s what we did.

Presenting Jaws, not directed by Steven Spielberg.