FOGG BLACK

Fogg Black was the newest premium addition to the Fogg fragrance range. But we didn’t want to show the typical girl following guy or falling head over heels just because he smells good. We kept it real and authentic and made the product a conversation starter between a guy and a girl, rather than a magnet for girls.
The campaign debuted during the 2026 IPL and organically was spoken about by people all across social media.