BRIDGESTONE TURANZA LAUNCH

The world's first tyre ad where the car is not the hero.

Bridgestone was launching its most revolutionary tyre yet.

And it wanted to ensure it captured eyeballs and made the right noise.
A question stayed in my mind:

What if for the first time ever, a tyre gets all the footage in a tyre commercial instead of just the last 5 seconds.

A week later, an idea was born.