VJ
Vaishakh Jhunjhunwala
ALL INDIA RADIO
Shining a spotlight on the world’s largest radio network and the fascinating tales behind it.
All India Radio Network is the world’s largest network with a reach of over 1.4 billion people.
Since its formation in 1936, there have been many fascinating and almost fictional-esque stories that have been associated with it, some impossible to believe even today.
For eg. Did you know that the signature tune of All India Radio was actually composed by a Jewish refugee who had escaped the Nazi camp and settled in India.
Or that a real town in India was actually classified as a fictional one because of this radio network.
So for the network’s 90th anniversary, we decided that these stories deserved to be told to Indians in the most befitting way possible.
The campaign brought a smile and tear to everyone’s eyes and we were blessed to bag 15+ awards across different award shows in categories like best copywriting, best art direction, best radio commercial and best integrated campaign.
